Projecting digital experiences led by empathy and supported by rigorous research, evidence-based insights, and an impact-driven approach.
4+ years in design and 2+ in UX, crafting user-centred products, where digital and physical converge.
Increasing customer acquisition through onboarding
Wildhero
What if by using your gmail you could plant trees and help reforestation projects?
Email app
Usability test
Interviews
Prototyping
Riding safer with the right feedback
Brighter Bikes
Have you tried to indicate your path when cycling at the same time you’re using your brakes?
Bycicle Turn Signals divice
Usability test
Survey
Arduino Prototyping
Exploring engagement
Book vending machine interface
Looking for reading recommendations, renting or buying a book at the nearest train station?
Tree testing
Usability test
Interviews
Prototyping
Testimonials
Sharath S.
“What set Ana apart was her proactive attitude and strong analytical thinking. She embraced challenges, approached problems with curiosity, and remained open to constructive feedback—always striving for the best possible outcome.”
Alejandra Pachón
“Ana is a great asset! In the time we shared together she grew very fast in her skills, her attention to detail and product design were unique. Please consider her as a top employee who will create the greatest projects and designs for your company!”
About me
London-based user researcher and experience designer, working in the intersection of digital and physical interactions.
I approach every project with a humble attitude, ready to empathise with users’ needs to define research methodologies that provide evidence-based findings.
I am detail-oriented, systematic and passionate about bringing to life innovative ideas, by leveraging a varied range of prototyping skills, from wireframes to 3D models.
Ranked 1st out of 50 BA’s degree graduates
Awarded 2 scholarships for postgraduate studies
Graduated with distinction from the Master’s in UX Engineering
My path
Ana María Fonseca 